Workthing.com drives the corporate career sites of major
blue-chip companies such as Tesco, Sainsbury's, Whitbread
and Nestlé as well as being a leading recruitment
website in its own right.
The company won the title of Best Online Service
at the 2004 Recruiter Awards for Excellence and took the
title of Best E-Cruitment Service. Judges stated: "Workthing
has a clean, user-friendly site with a good search facility
and channels dedicated to different industries, allowing
candidates full control over their careers."
Workthing.com is part of the Guardian Media
Workthing.com was in the process of a redesign and the development
team were interested in finding out how the prototype designs
would fare in comparison with the major competitors.
Imetrix recruited a sample group of target users to take
part in one-to-one tests to discover the strengths and weakness
of the new format. The insight gained into competitor services
enabled the designers to learn from the mistakes of others
and build a better user interface.
The project deliverables included a detailed report outlining
finding and recommendations and supporting video footage
from the tests.
"The results produced were of such significance we decided
to put the launch date back a little in order to iron out
some fundamental flaws. Findings included the way users
navigated around the site and used the search function for
both the Workthing site as well as our major competitors.
"I would have no hesitation in recommending Imetrix and
I am sure we will be working with them again before any
other major changes are made to the design or layout of
- Research Manager, Workthing.com